Xceleration Education offers various education-related products and services, including materials to support learners and teachers, training services for teachers and examiners, and research work aimed at educators and policy makers.
The information below sets out how Xceleration Education uses and stores the personal data collected via our website, marketing or market research. It is important to us that we protect your privacy and your personal data. If you have any questions about such matters you can contact us at [email protected]
It is important that this notice is read together with any other privacy notice we may provide when we are collecting personal data about you.
This notice supplements the other notices and is not intended to override them.
What personal data do we collect?
The personal information we collect from you will vary depending on the context of your interactions with us and the product and/or service that we are providing to you. It may include, but is not limited to, the following information:
- identity data including your name, date of birth and gender
- contact data including your home/work postal address, email address and phone number
- transaction data including your credit card number when you make a payment to us
- profile data including purchases made by you, preferences, feedback, survey responses and any usernames
- usage data including how you use our website, products and services
- marketing data including your preferences in receiving marketing from us
- technical data including internet protocol (IP) address, login data, browser type and technology used to access this website.
How do we collect your personal data?
We collect information about you when you:
- request marketing to be sent to you
- attend an event
- register on our website
- request products or services
- enter a competition, promotion or agree to participate in market research (such as surveys or questionnaires)
- provide us with your personal information from your usage of our website and any other information you post on our website, email or otherwise send to us
- otherwise provide us with information in the course of our interactions with you.
How do we use your personal data?
We will only use your personal information in the following ways:
- when it is necessary for our legitimate interests:
- to enable us to supply you with the products and services and information that you have requested
- to help us in the development of, and to improve our products and services
- to provide you with information about products or services that may be of interest to you, using the email address which you have provided or via social media
- to invite you to participate in market research activities, such as responding to interview questions or completing online surveys
- to send you marketing communications, and show you marketing communications on other websites (including social media sites where you are a member)
- to ensure that content from our website is presented in the most effective manner for you and your computer
- to automatically collect data about visitors to our site (for example browsing patterns) by using cookies
- to maintain our website and ensure network and information security
- to prevent and detect fraud and other criminal offences
as long as, in each case, these interests are in line with applicable law and your legal rights and freedoms; or
- where you have agreed to this for specified, explicit and legitimate purposes; or
- where this is necessary for legal obligations which apply to us.
We may contact you for marketing purposes relating to our products and services and our website, unless you let us know that you do not want to receive marketing communications. We will only contact you for these marketing purposes by electronic means (email or SMS) where you have agreed to this. Your agreement to the use of your personal information for these purposes is optional and if you decline to provide your agreement, your visit to and use of the website will not be affected.
If contacting you to invite you to participate in market research projects, such as questionnaires or interviews, we will only use your personal data for the purpose of the specific project to which you have consented. That personal data will, once the project has been completed, be removed from our systems (see retention below).
How do we share your personal data?
We may share personal data:
- with Cambridge University and other affiliated businesses and organisations which are owned by it
- with other people and/or businesses who provide services on our behalf or at our request
- with regulators and law enforcement agencies, where we are required to do so by law, where necessary for the purposes of preventing fraud and other criminal offences and to ensure network and information security
- with social media platforms, including but not limited to Facebook, Google, Google Analytics, LinkedIn, in pseudonymised or anonymised forms.
In addition, we may use advertising cookies. These advertise Xceleration Education across the internet by displaying to you relevant Xceleration Education advertising based on what you have viewed. This is done by placing a cookie on your device. Cookies allow us to display advertising that may be relevant to you. For information about other cookies and how to disable them please refer to the section on Cookies below.
Subject to applicable law, you may have the right to: obtain confirmation that we hold personal data about you, request access to and receive information about the personal data we maintain about you, receive copies of the personal data we maintain about you, update and correct inaccuracies in your personal data, object to the processing of your personal data, and have your personal data blocked, anonymised or deleted, as appropriate. The right to access your personal data may be limited in some circumstances by local law requirements. To exercise these rights, please contact us by emailing [email protected]
Changes to this Policy